


Strategie (Veit Etzold)Jede Strategie braucht eine Story. Welche ist Ihre? Die Welt hat ein Problem: Den meisten Unternehmen gelingt der Dreiklang aus Strategie, der Kommunikation der Strategie und ihrer Umsetzung nicht oder nur sehr schwer. Es fehlt daran, das Ziel klar zu benennen, die Strategie und deren Wirkung im Unternehmen klar zu kommunizieren und letztendlich die PS auf die Strae zu bringen. An gutem Vorsatz mangelt es den Unternehmen dabei nicht: Die meisten haben
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